No wrong answers. Be honest — the more accurate you are, the more precise your report.
01 / CLARITY
If a stranger visited your website for 5 seconds, could they immediately tell what you do and who it's for?
02 / CLARITY
Can you say what makes you different from your top 3 competitors in one sentence?
03 / TRUST
What social proof does your brand have publicly visible?
04 / TRUST
How consistent are your visual identity and messaging across all channels?
05 / EMOTION
What does your brand make people feel when they first encounter it?
06 / EMOTION
Do customers come back unprompted or refer others without being asked?
07 / POSITIONING
Where do you sit in the market relative to price?
08 / POSITIONING
How would you describe your target customer?
09 / VISIBILITY
Can new customers find you organically without paid ads?
10 / VISIBILITY
How active and consistent is your brand's content presence?
11 / CONVERSION
When someone lands on your website, what percentage do you estimate actually take action?
12 / CONVERSION
How clear is your primary call-to-action on your main page?
13 / LONGEVITY
Has your brand identity changed significantly in the last 3 years?
14 / LONGEVITY
If you disappeared tomorrow, would customers notice and miss you specifically — or just find an alternative?